Not Every Customer Pays the Same Price
Distributors and manufacturers may negotiate different pricing levels, discounts or agreements for individual business accounts or customer groups.
AUTOMOTIVE B2B ECOMMERCE
B2B Commerce Built for the Automotive Aftermarket.
Give dealers, installers, repair shops, wholesale buyers and other business customers a faster way to buy parts online with account-based pricing, purchasing terms, quick ordering, vehicle fitment and automotive catalog tools.
BUSINESS CUSTOMER PORTAL
Summit Auto Service
APPROVED ACCOUNT
PRICE LEVEL
Wholesale Tier 2
TERMS
Net 30
ACCOUNT
#A10482
QUICK ORDER
Part #BR-28492
Qty 4
$218.40
Part #FL-3810
Qty 12
$96.00
Part #SP-1941
Qty 8
$152.80
Account Pricing Applied
$467.20
BUSINESS BUYERS EXPECT MORE
B2B Auto Parts Buying Shouldn't Depend on Phone Calls and Spreadsheets.
Automotive wholesale customers are often repeat buyers. They know the brands they use, the part numbers they order and the products their customers need. What they do not need is unnecessary friction.
Yet many automotive B2B transactions still depend on phone orders, emailed purchase lists, PDF catalogs and back-and- forth communication to confirm pricing, inventory and availability.
Autoforge is designed to bring those workflows online with business accounts, account-specific commerce rules, fast ordering and automotive product discovery built around the way professional parts buyers actually work.
B2B AUTOMOTIVE CHALLENGES
Wholesale Parts Commerce Is More Complex Than Retail Checkout.
Business customers may have unique pricing, payment terms, purchasing permissions, order volumes and fulfillment requirements that ordinary consumer ecommerce does not need to handle.
B2B Customers May Not Pay by Card
Established commercial customers may purchase using credit terms, purchase orders or other approved payment arrangements.
Buyers Need Faster Ordering
Professional customers may purchase multiple SKUs and quantities in a single order, making traditional retail browsing inefficient.
One Company Can Have Multiple Buyers
Business accounts may include multiple users, locations or purchasing roles that need to operate under the same organization.
Buyers Still Need Fitment and Search
Wholesale ecommerce still depends on automotive catalog data, part numbers, vehicle applications and efficient product discovery.
Pricing and Orders Often Live Elsewhere
Customer records, inventory, contract pricing and order processing may be controlled by an ERP or distribution management system.
ACCOUNT-BASED COMMERCE
Give Every Business Customer the Right Buying Experience.
B2B commerce begins with the customer account. A business buyer should be able to sign in and immediately see an experience that reflects the relationship they have with your company.
That may include negotiated pricing, approved payment terms, order history, purchasing permissions and other account-specific rules.
Autoforge is designed around account-aware commerce so the storefront can become a digital extension of your existing customer relationships.
BUSINESS ACCOUNT
Company-Level Customer Profile
Connect users and purchasing activity to the business
PRICING
Customer-Specific Commerce Rules
Present pricing appropriate to the logged-in account
PURCHASING
Terms, Purchase Orders & Approved Methods
Support business purchasing workflows
HISTORY
Orders & Repeat Purchases
Help buyers quickly return to previously purchased parts
AUTOMOTIVE B2B CAPABILITIES
Build a Digital Ordering Experience Around Your Business Customers.
Autoforge combines B2B commerce capabilities with the automotive-specific tools distributors and manufacturers need to sell complex parts catalogs.
Company-Level Customer Accounts
Organize commercial buyers around business accounts rather than treating every individual user as an unrelated retail customer.
Account-Specific Prices
Present pricing based on the customer's account, pricing level or other configured business rules.
Business Purchasing Options
Support purchasing workflows appropriate to approved business customers, including terms and purchase-order processes where configured.
Fast Part-Number Ordering
Give professional buyers a faster way to enter known part numbers and quantities without browsing individual product pages.
Reorder Previous Purchases
Help repeat buyers view past orders and quickly return to parts they purchase regularly.
Support Multiple Buyers
Build business-account structures that can accommodate more than one purchaser or user within the same organization.
Professional Fitment Tools
Give business buyers vehicle-specific product discovery when they need to identify parts for a customer's vehicle.
Find Known Parts Quickly
Let experienced buyers search by manufacturer part number and other product identifiers.
Connect Back-Office Operations
Integrate customer, inventory, pricing, order and fulfillment workflows with the systems your business already uses.
CUSTOMER-SPECIFIC PRICING
Show the Right Price to the Right Customer.
Automotive B2B relationships are often built around negotiated pricing. A dealer, repair shop, regional chain and high-volume customer may all have different purchasing arrangements.
Instead of forcing every customer through a single public price structure, B2B ecommerce can use the logged-in account to determine the appropriate buying experience.
Depending on your pricing architecture, those rules may originate inside Autoforge or be synchronized from an ERP, distribution platform or other business system.
LOGGED-IN CUSTOMER
Summit Auto Service
Retail Price
$129.99
Standard Wholesale
$98.40
Summit Account Price
$91.20
Payment Terms
Net 30
FASTER ORDERING
Professional Buyers Shouldn't Have to Shop Like Consumers.
Many B2B buyers already know what they need. Autoforge can provide efficient ordering workflows alongside traditional automotive product discovery.
Quick Order
Enter known part numbers and quantities directly for faster multi-line orders.
Order History
Give customers access to previous purchases so commonly ordered products are easier to buy again.
Quantity-Based Buying
Make it easier for business customers to order the quantities they need without repeating retail workflows.
Purchase Order Workflows
Support account-based purchasing processes for customers authorized to order through business terms.
MORE THAN GENERIC B2B
B2B Commerce Still Needs Automotive Intelligence.
Account pricing and purchase orders solve only part of the problem. Automotive buyers still need to locate the correct parts inside complex vehicle-specific catalogs.
Search Parts by Vehicle
Help professional buyers identify products associated with a customer's vehicle using vehicle application data.
Explore Vehicle Fitment →Structured Automotive Catalogs
Use automotive application and product information to support fitment, product content and catalog structure.
Explore ACES & PIES →Part Numbers + Product Discovery
Support experienced buyers with part-number search while still providing categories, attributes and vehicle-aware search.
Explore Automotive Search →B2B INTEGRATIONS
Connect Ecommerce to the Systems Running Your Distribution Business.
B2B commerce often depends on existing systems of record. Autoforge is designed to work as part of a broader automotive technology stack.
Pricing & Orders
Connect account information, pricing, customers and order workflows.
Warehouse Inventory
Bring availability and fulfillment information into the buying experience.
Product Information
Connect structured product content and large automotive catalogs.
B2B Transactions
Support ecommerce alongside established electronic business transaction workflows.
Customer Relationships
Connect digital ordering activity with sales and customer-management workflows.
Fulfillment
Connect parcel, freight and other shipping workflows to the order process.
Business Tax Workflows
Connect tax calculations and account-specific exemption processes when appropriate.
Custom Systems
Build connections to specialized automotive and distribution applications.
BUSINESS VALUE
Turn Your Website Into a Real B2B Ordering Channel.
Self-Service Ordering
Give customers another way to place orders without depending entirely on business-hour phone or email workflows.
Faster Repeat Purchases
Help professional customers move quickly through known products and recurring orders.
Preserve Customer Relationships
Reflect negotiated pricing, account terms and business rules inside the digital buying experience.
Scale Digital Sales
Create an online channel capable of supporting more customers, products and orders as your business grows.
B2B ACROSS THE AFTERMARKET
Built for Automotive Businesses Selling to Other Automotive Businesses.
Modernize Wholesale Parts Ordering
Give repair shops, dealers, installers and other trade customers an account-based way to search and order from large automotive catalogs.
Ecommerce for Automotive Distributors →Support Dealers and Installers
Build dealer-facing digital commerce alongside direct-to-consumer and distributor relationships.
Ecommerce for Automotive Manufacturers →Serve Both Consumers and Business Buyers
Create different buying experiences for retail shoppers and approved commercial customers within an automotive commerce strategy.
Automotive Ecommerce for Retailers →AUTOMOTIVE B2B ECOMMERCE FAQ
Common Questions About B2B Auto Parts Ecommerce.
What is automotive B2B ecommerce?
Automotive B2B ecommerce is online commerce designed for transactions between automotive businesses. It can allow distributors, manufacturers and other sellers to provide digital ordering experiences for dealers, repair shops, installers, jobbers and other commercial customers.
How is B2B auto parts ecommerce different from retail ecommerce?
B2B customers may require company accounts, negotiated pricing, payment terms, purchase orders, large quantity ordering and faster repeat-purchase workflows. Automotive B2B commerce also needs to support part numbers, fitment and complex parts catalogs.
Can different customers see different prices?
B2B ecommerce can be designed to present prices based on the logged-in customer account, customer group, price level or other business rules. The exact implementation depends on the seller's pricing and ERP architecture.
Can customers order using purchase orders or payment terms?
Approved B2B customers can be supported with business purchasing workflows such as purchase orders and payment terms when those capabilities are configured for the seller and customer account.
Can buyers search using part numbers?
Part-number search is especially useful for professional automotive buyers who already know the product they need. Autoforge is designed to combine part-number search with broader automotive product discovery.
Does B2B ecommerce support vehicle fitment?
Automotive business buyers still need to identify compatible parts. Vehicle application and fitment data can be used alongside B2B account functionality to help users find products for specific vehicles.
Can Autoforge connect to an ERP?
Autoforge is designed around integration with ERP and distribution systems that may control customer records, pricing, inventory and orders. The exact integration depends on the systems and APIs available within the business.
MODERNIZE AUTOMOTIVE B2B COMMERCE
Give Your Business Customers a Better Way to Buy Parts.
Bring customer accounts, pricing, purchasing terms, high-volume ordering, vehicle fitment, automotive search and back-office integrations together in a B2B ecommerce experience built for the aftermarket.
Request a Demo →