Manufacturers & Brands
Build a modern direct-to-consumer or dealer-focused ecommerce experience while maintaining control of your brand, catalog, pricing, and distribution strategy.
Explore Solution →BUILT FOR THE AUTOMOTIVE AFTERMARKET
Ecommerce Solutions Built for How Automotive Businesses Actually Work.
From manufacturers and brands to retailers, distributors, and specialty parts companies, Autoforge provides ecommerce infrastructure designed around the complexity of selling automotive parts.
ONE PLATFORM. MANY BUSINESS MODELS.
Automotive Commerce Isn't One-Size-Fits-All.
An aftermarket manufacturer does not operate like a high-volume parts retailer. A distributor has different requirements than a specialty performance brand. A B2B wholesaler has workflows that are completely different from a direct-to- consumer storefront.
Autoforge is designed to provide a flexible ecommerce foundation while keeping the automotive capabilities that businesses depend on at the center of the platform.
Vehicle fitment, catalog data, part number search, multi-source inventory, customer-specific pricing, integrations, and scalable infrastructure are not afterthoughts. They are part of how Autoforge is built.
WHO WE SERVE
Built for Every Part of the Automotive Supply Chain.
Automotive Parts Retailers
Give customers a faster way to find the right part with vehicle selection, fitment filtering, powerful search, structured product data, and modern ecommerce experiences.
Explore Retailer Solutions →Distributors & Wholesalers
Support complex B2B relationships, customer pricing, large catalogs, multi-warehouse inventory, dealer portals, and integrations with your existing systems.
Explore Distributor Solutions →Performance & Specialty Brands
Create high-performance digital storefronts that combine vehicle compatibility with brand storytelling, product bundles, technical specifications, and enthusiast-focused shopping experiences.
Explore Solution →OEM Parts Sellers
Support large OEM catalogs, vehicle-based navigation, part numbers, inventory availability, and complex customer ordering workflows.
Explore Solution →Growing Automotive Businesses
Start with the capabilities you need today and scale without rebuilding your ecommerce foundation every time your catalog, customer base, or operational complexity grows.
Explore Solution →FOR MANUFACTURERS & BRANDS
Take Your Product Catalog Directly to Market.
Automotive manufacturers and aftermarket brands need more than a standard online store. They need a digital commerce platform capable of handling complex product data while protecting and growing their brand.
Autoforge provides the foundation for direct-to- consumer, dealer, and hybrid ecommerce strategies.
- Vehicle fitment and application data
- Structured automotive product catalogs
- Dealer and reseller experiences
- Customer-specific pricing capabilities
- Product data and catalog integrations
- Brand-controlled storefront experiences
Product Catalog
250,000+
Channels
DTC + B2B
Selected Vehicle
2022 F-150
FOR AUTOMOTIVE RETAILERS
Help Customers Find the Right Part Faster.
Every incorrect order creates additional costs. Autoforge helps automotive retailers build shopping experiences around vehicle compatibility and automotive-specific product discovery.
Instead of forcing customers to navigate massive product catalogs, give them tools designed around how people actually shop for automotive parts.
- Year, make, model and vehicle selection
- Vehicle-specific product filtering
- Part number and interchange search
- Structured product specifications
- Related and compatible product recommendations
- Inventory and fulfillment integrations
FOR DISTRIBUTORS & WHOLESALERS
Bring Complex B2B Automotive Commerce Online.
Automotive distributors manage large catalogs, complex customer relationships, multiple pricing structures, warehouses, suppliers, and fulfillment workflows.
Autoforge is designed to support the infrastructure behind those relationships while providing customers with a modern digital ordering experience.
- Customer-specific catalogs and pricing
- B2B ordering workflows
- Multi-warehouse inventory visibility
- ERP and business system integrations
- Dealer and account portals
- Large-scale automotive catalog management
Available Inventory
12 Locations
Vehicle Platform
Performance
FOR PERFORMANCE & SPECIALTY BRANDS
Build an Ecommerce Experience as Powerful as Your Products.
Performance and specialty automotive brands sell more than replacement parts. They sell expertise, innovation, technical knowledge, and a connection to a specific type of customer.
Autoforge provides the ecommerce foundation while giving brands the flexibility to create experiences that showcase what makes their products different.
- Vehicle-specific product discovery
- Product bundles and kits
- Detailed technical specifications
- Cross-sells and related products
- Brand-focused storefronts
- Flexible product merchandising
FOR OEM PARTS SELLERS
Built to Handle the Complexity of OEM Parts Catalogs.
OEM parts businesses often manage extremely large catalogs with detailed vehicle relationships, supersessions, diagrams, part numbers, and inventory sources.
Autoforge provides a foundation for organizing complex automotive product information into an ecommerce experience customers can actually use.
- Vehicle-based catalog navigation
- OEM part number search
- Structured product relationships
- Multi-source inventory
- Integration-ready architecture
- Scalable catalog infrastructure
Catalog Intelligence
Vehicle → Part
Built to Scale
Start → Grow
FOR GROWING AUTOMOTIVE BUSINESSES
Don't Outgrow Your Ecommerce Platform.
Many automotive businesses start with a simple ecommerce store and gradually add applications, integrations, custom development, and workarounds as the business grows.
Autoforge is designed around the complexity that automotive businesses eventually encounter, helping create a stronger foundation from the beginning.
- Scalable product and vehicle data
- Flexible integrations
- Multi-channel commerce capabilities
- Growing catalog support
- Flexible business workflows
- Automotive-specific infrastructure
THE AUTOFORGE ADVANTAGE
One Automotive Commerce Foundation.
01
Vehicle Fitment
Connect vehicles and products to create more confident purchasing decisions.
02
Catalog Infrastructure
Support large and complex automotive product catalogs with structured data.
03
Automotive Search
Help customers find products through vehicle, part number, and product-based search.
04
Flexible Integrations
Connect the systems that already power your automotive business.
05
Multi-Source Inventory
Support inventory across warehouses, suppliers, distributors, and fulfillment partners.
06
B2B & DTC Commerce
Support different customer types and business models from a shared platform foundation.
07
Modern Storefronts
Create fast, flexible digital experiences that reflect your brand.
08
Built to Scale
Grow from a focused catalog to a large automotive commerce operation without rebuilding everything.
FIND YOUR AUTOFORGE SOLUTION
Your Automotive Business Isn't Generic. Your Ecommerce Platform Shouldn't Be Either.
Let's talk about your catalog, customers, inventory, business model, and ecommerce goals—and explore how Autoforge can provide the foundation for your next stage of growth.
Request a Demo