Customers Buy the Wrong Parts
Inaccurate or unclear fitment information can lead to returns, customer service costs, negative reviews, and lost customer trust.
FOR AUTOMOTIVE PARTS RETAILERS
Help Customers Find the Right Part Faster.
Autoforge gives automotive parts retailers an ecommerce foundation designed around the way customers actually shop for parts — by vehicle, fitment, part number, specifications, brand, and availability.
VEHICLE FITMENT SEARCH
Find Parts for Your Vehicle
2024
Ford
F-150 · 5.0L V8 · 4WD
✓ Vehicle Saved
Results can now be filtered for compatible products.
RETAIL AUTOMOTIVE COMMERCE
Selling Parts Is Different From Selling Ordinary Products.
An automotive shopper doesn't simply need to find a brake rotor, suspension component, intake, or replacement part. They need confidence that the product they are considering is correct for their vehicle.
That changes the entire ecommerce experience. Product discovery, navigation, search, filtering, inventory, recommendations, and product pages all need to understand the relationship between the customer, the vehicle, and the part.
Autoforge is designed to give aftermarket auto parts retailers that automotive intelligence without forcing them to build an entire fitment and catalog infrastructure from scratch.
THE RETAIL CHALLENGE
Large Catalogs Create Large Ecommerce Problems.
Search Is Too Generic
Customers search by vehicle, manufacturer SKU, competitor number, OEM number, category, brand, and technical specifications.
Catalogs Become Difficult to Manage
Thousands or millions of products require scalable processes for product information, fitment, attributes, assets, and updates.
Inventory Comes From Multiple Sources
Products may be stocked in internal warehouses, regional distribution centers, suppliers, or drop-ship partners.
Too Many Disconnected Applications
Generic platforms often require separate fitment, search, catalog, inventory, ERP, and fulfillment applications.
Storefront Performance Matters
Automotive catalogs can be enormous. Customers still expect fast search, navigation, product pages, and checkout experiences.
VEHICLE FITMENT
Make the Right Part Easier to Find Than the Wrong Part.
Vehicle fitment should be part of the core shopping experience rather than a disconnected widget. Autoforge is designed so vehicle selection can influence the products, categories, filters, recommendations, and product information customers see.
- Year, make, model, and vehicle configuration
- Vehicle-aware product filtering
- Persistent customer vehicle selection
- Product fitment confirmation
- Vehicle-specific recommendations
- Automotive application data
Performance Brake Rotor
✓ Fits
Ceramic Brake Pad Set
✓ Fits
Front Caliper Kit
✓ Fits
Performance Brake Lines
✓ Fits
RETAILER CAPABILITIES
Everything Your Automotive Store Needs to Sell Smarter.
Vehicle Fitment
Build shopping experiences around compatible vehicle applications.
Automotive Search
Support search by keywords, part numbers, vehicles, brands, and product information.
Catalog Management
Organize complex product attributes, specifications, applications, and automotive product information.
Multi-Source Inventory
Connect inventory across warehouses, distributors, suppliers, and fulfillment locations.
Business Integrations
Connect ERP, PIM, shipping, payments, accounting, marketing, and other systems.
Search-Optimized Storefronts
Build fast, crawlable product and category experiences designed for organic discovery.
Related Products
Surface relevant complementary, replacement, upgrade, and alternative products.
Retail + B2B
Support consumer shoppers alongside commercial accounts and professional customers.
Performance at Scale
Create responsive experiences even as product, application, and vehicle data grows.
BUILT AROUND RETAIL OUTCOMES
Better Product Discovery Creates a Better Business.
Fewer Incorrect Orders
Better vehicle and product information can help customers make more confident purchasing decisions.
Better Conversion
Reduce friction by helping customers narrow large catalogs to relevant products.
Larger Orders
Relevant bundles, complementary components, and vehicle-specific recommendations create additional selling opportunities.
Easier Growth
Build on automotive-focused infrastructure instead of continually adding custom workarounds.
BUILD A BETTER AUTO PARTS STORE
Your Customers Know Their Vehicle. Your Store Should Too.
Give customers a modern automotive shopping experience while giving your business the catalog, integration, inventory, and ecommerce foundation needed to grow.
Request a Demo →